I have already written a couple times, here and here, how I am kind of a sucker for good marketing. When it comes to food, I love packages that invoke that feeling of natural, artisan, small farm, country.
Now I know (I really do) that a packaging means nothing when it comes to food quality, processing, ingredients, etc. But some packages/marketing can still draw me in. Case in point - Brookside chocolates.
Who wouldn't want to buy chocolate from them. I want to visit that farm and buy directly from the farmer.
But knowing that most food companies are owned by other companies, I went to their website to look at which food corporation owns this small, artisan chocolatier. I thought it would be hard to find. But no, right on the homepage on the bottom.
Need a closer look?
Then I went to the FAQ page, one of the questions was
"Can I get a Factory tour?"
Factory? What factory?
Just drive up. Enjoy the fresh air. Converse with all the beautiful workers with not a drop of chocolate on the uniforms and not a hair out of place. Maybe they will even let you help pick some berries and dip them yourself.
And be prepared to do a tasting right then and there...
on the farm...
under a big tree...
at sunset.
And if you are curious, according to their website..."we do not provide public factory tours."
And no, I have not bought nor do I plan on buying these.
Linked to Tuesday Talent Show, Real food Wednesday, Fresh Foods Wednesday, Man up Link Up
Linked to Tuesday Talent Show, Real food Wednesday, Fresh Foods Wednesday, Man up Link Up
Great observation and detective work! They must think we're all chumps.
ReplyDeleteThanks
Deleteooooh i've had the pomegranate one before. DELISH! i got them in a box from foodie pen-pals. and i quit shortly thereafter because 98% of what people sent was overly processed. including these.
ReplyDelete....i'd be curious to know how likely it is that they'd actually let you walk on the farm. hm. and even if they did, i'm pretty sure that they don't roll the berries (organically grown, i'm SURE) in the chocolate on the farm. factory tour? no thanks.
thank you so much for sharing your post with us at the Wednesday Fresh Foods Link Up! I hope to see you again this week with more seasonal & real food posts. xo, kristy
Their farm probably looks very different from the commercial. Not the inviting, small-town feel, but more like industrial. But just like me, I am sure people are drawn in to the farm theme of the commercial and choose these over a different snack.
Deletehello darling! i'm featuring this post on the Wednesday Fresh Foods Link Up monthly round up this week - I hope to see you there! xo, kristy
ReplyDeleteThank you. I hope to have a post to share. I have been so enthralled with G+ I haven't written anything. I need to balance out my time.
DeleteLooks like they've now taken down or banned the video too!
ReplyDeleteThat is such a bummer. I will try to find another to embed. Thanks for letting me know.
DeleteI think I fixed it!
Deletefab. Just saw the video - it's amazing how they lure you into a feeling that it's some wonderful local farm chocolatier!
DeleteGlad you enjoyed it too!
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